Started in Marin County in 1997, Ludlow Media has worked with large and small clients nationwide in video production, editing, website development and marketing strategies.
They have created numerous “award winning” videos.
Video is the single best way to create a connection with your audience (or target market(s)). At Agile Search Marketing, we are proponents of the use of video for company introductions, how-to videos, do-it-yourself videos, instructional videos, promotional videos, advertising videos and more. Videos can be reused on social media channels by creating short segments that attract and pull in your target audience. Links are provided to the full version which can be embedded into your website pages or the links take the visitor to your YouTube Channel. Should every business have a YouTube Channel? Not necessarily. But every business should be evaluating the use of video for their business. The cost of video production has dropped significantly in the last 10 years.
There are two choices when selecting a vendor for your next video. The first is the cheap and fast route. This solution involves production of a lower quality video because less time has been allocated toward planning and scripting and whether an additional camera would impact the overall quality. We've all seen them and know we "get what we pay for".
The second type of vendor and solution involves the use of better equipment, planning and scripting and the use of transitions and b-roll that allow the viewer to follow you and your message more easily. These videos are the most compelling and of course, come at a higher price. Expect to pay between $2,500 and $5,000 for a high quality video. Ask the video company representative for a lower fee option if price is really an issue. Shooting video on a blue background with a single camera may be an option.
The numbers speak for themselves (courtesy of Ludlow Media).
• Web video is 53 times more likely than text to appear on the front page of Google.
• The top 10 positions (first page) in Google earned 81.1% of all clicks.
• Video marketing increases sales of services and products by over 70% .
• 86.2 percent of the U.S. Internet audience viewed online video.
• 77% of marketers plan on increasing their use of video marketing.
• 16% of customers who watch online video ads will purchase.
• 21% of video viewers make a purchase.2 [Read more…]
Let us know if you are considering video and how we can help launch your next video project. Or contact Ludlow Media directly and tell them Agile Search Marketing sent you!
